What is a good conversion rate in the automotive industry?
Robert Bradley
Published Mar 17, 2026
What is a good conversion rate in the automotive industry?
The commonly accepted average conversion rate for web leads in the automotive vertical is around 1.5%. This number will fluctuate. Don’t panic if you’re at 1.51% and a new study comes out that says the floor is 1.75%.
What is the industry average conversion rate?
The average conversion rate across all fourteen industries is 3.9%. Data reveals that Industrial (7.4%), B2B Services (5.9%), Finance (5.8%) and Professional Services (5.1%) come out on top for having the highest average conversion rates, whereas Real Estate (1.3%) and Automotive (0.8%) have the lowest rates.
What is a good average conversion rate?
A good conversion rate is between 2 percent and 5 percent. The thing with conversion rate is that even a jump of 0.5 percent can be a big deal.
Is a 30% conversion rate good?
Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%. If you’re sitting at 2%, an improvement to 4% seems like a massive jump.
How much do car dealers pay for leads?
The average cost per lead in the auto industry can vary dramatically depending on the lead provider and the source. Most dealers spend $50 to $500 dollars on special and internet leads to see a very low closing ratio.
What is the average conversion rate for a website?
The latest survey and studies in 2020 show that the average conversion rate of e-commerce websites is 2.86%. The average eCommerce website conversion rate in the US stands at 2.63% as compared to the global website conversion rate of 4.31%. Conversion rate information is one of the most protected data on the web.
What is Amazon conversion rate?
On Amazon, your conversion rate measures how many people who visit your product’s listing end up completing the action you want them to—in this case, making a purchase. A low Amazon conversion rate can signal an issue with your product, your listing, your price, your customer reviews, or a variety of other factors.
What’s a good conversion rate on Etsy?
While the global average conversion rate for e-commerce sites is 2.9% (including a wide range of larger online retailers)*, a “good” conversion rate on Etsy looks different for every shop, and varies significantly across categories and price points. In general, sellers should expect a conversion rate between 1–5%.
Is a 12% conversion rate good?
Generally, a 12% conversion rate is pretty good for lead generation landing pages. And by “pretty good,” we mean you’ll be better than about 90% of your competitors. That’s according to our analysis of 64,000+ landing pages across 10 popular customer industries.
What is a good closing percentage for car sales?
While 29% may seem low, Clements says most dealerships average around the 30% range. Once you have determined what your sales closing ratio is, you can now budget and plan ahead.
What industries pay the most for leads?
Following are the averages per industry, in descending order from most expensive:
- Healthcare & Medical: $285.82;
- Financial Services: $271.54;
- Industrial & Manufacturing: $235.09;
- Media & Publishing: $191.07;
- Consumer Products: $182.37;
- Marketing Agencies: $172.72;
- Education: $65.69;
- Nonprofit: $43.36.
What is a bad conversion rate?
If your conversion rate is below 3%, you should start worrying. There can be dozens of explanations of such bad performance, but if your web analytics show that your conversion rate is low, your digital product may be suffering from usability issues.